Boony Doon Case Essay

CASE FORMATTING RULES AND CONTENT GUIDELINES/ CASE QUESTIONS FOR BONNY DOON VINEYARDI Formatting rulesThe case write-ups should be typed and double spaced, 12 point boldness (Times New Roman), normal margins with a maximum length of 5 pages which you can split between text, numerical tabulations or appendices as you see fit. You should have a cover page with your names, student numbers, title and course section. You can add the table of contents page and 1 page with the appendices. I expect that it give take you about 3.5 pages to do the depth psychology (points 1to 4) and about 1.5 pages for points 4 to 7.II Content guidelinesThe structure of your report should follow the following template1. Brief description of current position/outlook of Bonny Doon (about 1 paragraph)2. Firm Analysis(This deviate should include business model, business-level strategy and position, value chain model analysis analysis of the firms resources, capabilities and competitive advantage, organizationa l analysis (management, ownership) profitability analysis (please make sure to include relevant numbers).3. Industry analysisThis part should include basic descriptors (size of the market, key players, demand) Porters 5 forces model, life-cycle model, key success factors (what it takes to be successful in this manufacturing) economics of the industry (profitability, costs and revenues) industrysoverall attractiveness (including the past performance and projected growth)4. Strategic problem/issue identification and definition5. Generation of alternatives6. Recommendation(s)7. Brief implementation planIII Case Guidelines/major points for Bonny Doon VineyardsReference point You are writing a report as consultants to Bonny Doon. Your report will be presented to their senior management. Here are the principal(prenominal) points for your report. 1Describe the current environment for Bonny Doon, including competition and the market trends in the California wine industry at the measure of the case. 2.Outline the main features of Bonny Doons business strategy. What are its benefits and drawbacks in the light of current situation? Why has Bonny Doon been so successful? 3What are the main challenges and strategic problems facing Bonny Doon?4.In light of the problems that Bonny Doon is facing, what would you recommend to their management?You should attach a statement to this write-up, which should be signed by all members of the group, indicating that this is all told the groups own work, is based exclusively on the information provided in the case, and that each group member contributed their best.