Formulate and implementation of research question following agreed procedures and to specifications Essay Example for Free

Formulate and implementation of research question following concord procedures and to specifications EssayHow can Ferrero attract more customers to its brand t herefore increasing its foodstuff share in Shanghai? Reason to choose this working epithetChinas economic development and social openness is growing, and larger imports of goods from abroad. Rising income levels and growing interest for western products have been driving drinking drinking chocolate confecti matchlessry demand in the last decades. With double-digit growth year after year, the commercialize place offers huge opportunities for development but also requires foreign companies the implementation of consistent market strategies and proper targeting to meet local consumers buying patterns. As for Ferrero, there are already many chocolate brands in China market, such as come down and MM. So, it is really important to ensure the present strategy of Ferrero is appropriate for China market, and the methods of how to attract more customers. In order to appeal to more customers by enhancing Ferreros market sale in China becomes the mainly concept in my research.Background of FerreroHistory of FerreroIn 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from Gianduja and to be revolve on bread, and called it Pasta Gianduja. Ferrero created the new company to produce and market it. Later on his sons became joint chief executives. Michele Ferrero modified his fathers recipe to produce Nutella, which was first exchange in 1964 and has become popular around the world. The company places with child(p) emphasis on secrecy, reportedly to guard against industrial espionage. It has never held a press collection and does not allow media visits to its plants. Ferreros products are made with machines designed by an in-house engineering department.ProductsIn addition to Nutella, Ferrero produces many other products, including Ferrero Rocher, Pocket Coffee, Mon Chri, Giotto, Con fetteria Raffaello coconut cream candy, Hanuta chocolate hazelnut-filled wafers, the Kinder line of products, as well as the Tic Tac breath mints. Ferrero also produces the Kinder product series and The company received an innovation award for the frozen products called Gran Soleil in March 2011. The main background and related research contentFerrero is an Italian manufacturer of chocolate and other confectionery products. It was founded by confectioner Pietro Ferrero in 1946 in Alba, Piedmont, Italy. Reputation Institutes 2009 survey ranks Ferrero as the most reputable company in the world. Ferrero is a private company owned by the Ferrero family and has been described as one of the worlds most secretive firms. The Ferrero Group worldwide now headed by CEO Giovanni Ferrero includes 38 trading companies, 18 factories and approximately 21,500 employees. Ferrero International SAs headquarters is in Luxembourg. Its German manufactory is the largest of all and Pasquale Giorgio is it s current CEO. High quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for customers these are Ferreros key words and value which have helped make its confectionery well-known and loved by millions of consumers all over the world. And I leave behind focus on how to attract consumers through the advantages of products for Ferrero in the competitive market.PurposeThe aim of this essay is to conduct a market research to explore the opportunities that Ferrero can still exploit in the chocolate market in China. Moreover, the objective of my tentative research will be listed as follows. Theories and marketing concepts are used to analysis the Chinese consuming behavior, which plays a rattling important role in shaping the market of chocolate. Environment has to offer in relation to the features and the objectives of the company analyzed, the research focuses on the marketing strategy choose by Ferrero in China. The ev olution of its marketing approach is studied into details, in order to highlight what are the key success factors for Ferrero. Ferreros marketing tools, data hive away fromthe survey and a case study are applied to develop viable marketing strategies that aim to take full advantage of a market that offers considerable resources still unexplored by the company. Findings reveal that the possibilities for Ferrero to expand in the market of chocolate for self-consumption in China are enormous. According to these, this essay is waiver to analysis the SWOT and fellow of Ferrero. And find out how Ferrero takes into consideration local consumers needs and wants in the formation of the marketing mix of its products.ScopeFerrero is an transnational company, and sens engages in a diverse range of businesses, so I just research the Ferreros market sale in China chocolate market. I will find out a theoretical review regarding the implementation of a complete and sound market analysis, execu ted through the application of theoretical models, instruction and data collected from appropriate and academic research and surveys conducted on the field. Besides, I am going to gather information from outside through questionnaire format to check up on local customers in two weeks. Not only hand out questionnaires to the public in the open, but also distribute them by e-mail or website. And I will interview some marketing personnel who worked in hypermarkets to perfect the information resources.Theoretical frameworkFor the part of theoretical framework, SWOT and PEST will full-scale propose about advantage and disadvantage of Ferreros market sale in China. a) SWOTS1. Brand advantage beingness the first company to introduce chocolate in the country soon after its reopening to the outside world, Ferrero succeeded in establishing its chocolate as a luxurious and alien product. 2. Marketing benefit do not have joint venture enterprises and manufacturers in China. Make the decisio n more flexible with fewer risks. 3. Source of tooth root in Europe the country of origin is Italy. 4. Technological superiority possesses of more than 60 years experience and advanced craft technology of making chocolate. 5. attribute advantage regardless of cost, has always been sticking to the best natural raw material, including hazelnut, cocoa, andcoffee beans. W1. Sales disadvantage there is no production factory in China, so it carries many time-consuming in the transport.2. The price is too expensive.3. Without some sort of specific policies compared with Chinas domestic brands of chocolate, Ferrero lack of government policies to protect its market sale.4. The lack of brand management copies are full of Chinese market.For example, intellectual property rights cases of Montresor (zhangjiagang) food co. Ltd.O1. The chocolate market in China has great development potential Rising income levels and growing interest for western products have been driving chocolate confectionery demand in the last decades, the China chocolate market offers huge opportunities for development. 2. For competitors for example, Leconte did not set up the premium brand image. And it is a opportunity for Ferrero.T in that location are too much competitors in the chocolate high-end market Ferrero has only a limited presence in Chinas marketplace, which is 2.32%.b) PESTPoliticalChinas entry into the WTO, international trade and further strengthening of internal and external communication become more and more. Also it is the main reason that Ferrero can enter the Chinese market. Italy is in the European Union In recent years, China trades more with the EU than any other partner. The products of Ferrero certified by SGS, food safety certification, IOS and GMP EconomicThere is an expanding market in China for chocolateCost-consciousIncreasing of average Chinese incomeSocial-culturalChinese customers become more health consciousChocolate shows how peoples physical and cultural lives ar e changing Have been retained by Ferrero loyaltyTechnologyStrengthen the development of new tastesContinuous improvement in terms of chocolate preservationGrowth of internet use to increase demand for online and mobile phone shoppingConclusion (size 14)(Insert conclusion text here size 12)Recommendations (size 14)(Insert recommendations here in BULLET POINT FORMAT size 12)List of references Harvard References (size 16)(List references here in Harvard format size 12)(If you are having problems with referencing see your reviewer for guidance)